How it Works: Bringing Your Data to Life with Forebrite

With our customised framework, you’re not just using data—you’re using it in a way that maximises your competitive edge, turning information into growth and profit.

Servicing: CMO + CFO

CMO Growth	CFO Profit
Manage performance across all activities	Weekly pulse on your revenue, unit economics and cash
Predictive Marketing Engine	Revenue Recognition
Marketing Mix Modeling	Unit Economics
Experimentation	Three-Way Forecasting

The Process

Stop using one-size-fits-all solutions and get a data model specifically tailored to your business.

Identify Your Growth and Profit Drivers

We start by understanding how your business ticks. We identify the metrics that matter most to your success and how they interact with each other. This ensures that your data model is built around your priorities.

Map Your Data to Your Needs

Your business generates a wealth of data, but not all of it is useful. We work with you to map your data sources—from CRM systems and sales transactions to marketing analytics—to the key stages of your customer lifecycle and business activities. This way, every piece of data you collect serves a purpose, helping you reach your strategic goals.

Iterate and Improve with Real-World Feedback

A model is only useful if it's acted upon. We help you integrate your data model into your decision-making processes, ensuring that you can use it to drive growth and profitability.

Receive Insights Aligned to Your Strategy

Imagine having insights that are not only accurate but also directly actionable. By comparing your forecasted performance against actual results, you uncover new opportunities that align with your specific business strategy—whether that means refining your marketing mix or optimizing sales efforts. With this tailored approach, every decision you make is backed by data that’s uniquely designed to help you achieve your goals.