How it works

From scattered data to a picture that works.

No dashboards to learn, no team to hire. We build the model, you make the decisions. Every source becomes one bottom-up forecast — then we reconcile it against reality with your team, every week.

01 · Identify your growth drivers

We start by understanding how your business ticks — the levers that actually move revenue and how they interact. The model is built around your priorities, not a one-size-fits-all template.

02 · Map every source into one model

Ad platforms, analytics, CRM, email, transactions — anything with an API or an export — mapped to the stages of your customer lifecycle. Every piece of data serves a purpose in a single bottom-up picture of how you make money.

03 · Forecast the year ahead

Not a target handed down — a testable, week-by-week claim about the year you can run scenarios against before committing a dollar. Seasonality, channel mix and strategic initiatives are all made explicit.

04 · Reconcile every week

Thirty minutes a week, your team and our marketing scientist. We compare forecast against actuals, explain the variances, surface opportunities from the model, and move budget to what's working — with decisions logged, owned and dated.