Turn Data Into Predictive Growth.

Forebrite is the predictive marketing + financial forecasting platform, designed to unite CMOs + CFOs and fuel growth.

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Before Forebrite, our marketing investment decisions were made looking in the rear-view mirror. Now Hanrob’s marketing and finance team are looking out of the front window, realizing growth opportunities that have returned our investment many times over. Amongst improvements, we've managed to increase booking conversion rates by 10% and average revenue per booking by 7%.

Tim Messieh, Hanrob CFO

Bringing our marketing and finance teams together, to understand what’s driving sales and profitability and to allocate resources where we need to, is helping to drive consistent double-digit growth on a bootstrap budget. We drove 15% increase in sign ups, reduced churn by 40% and helped us drive over the $1M ARR mark and beyond.

Mike Hill, Curator.io CEO

How Forebrite Works

UNITE MARKETING + FINANCIAL DATA

Forebrite’s advanced statistical-modeling engine builds a single and 360-degree view of your data, to understand what your entire marketing suite is contributing to organisational success; from PR to Performance Media.

BUILD A PREDICTIVE + REALISTIC FUTURE

Scenario model a multitude of realistic growth pathways, anticipate opportunities and risks, and take control of your marketing, environmental and commercial levers; speak the new language of creativity and finance combined.

REAL-TIME + ACTIONABLE INSIGHTS ON DEMAND

Gone are the days of complexity and 30 to 90-day lags in receiving data; a Forebrite consultant meets with your team weekly to deliver actionable and up-to-date insights, make recommendations, and track actuals vs. forecasts.

CMOs: Know Which Activities Make You Money

Predictive Marketing Engine

  • Unite your marketing channels, funnels, and loops across the customer lifecycle
  • Get actionable data insights across all the factors that drive business growth
  • Optimize your marketing spend weekly, predict the outcome of all future activities.

Marketing Mix Modeling

  • Attribute difficult-to-understand inputs to sales
  • Predict how above-the-line media, pricing, and competitor activity affect your sales in near-time
  • Know how to optimize the different factors that drive sustainable business growth.

Experimentation

  • Validate your decisions—fast
  • Be confident that your activities are hitting their targets
  • Identify potential pitfalls before launching.

CFOs: Accurately Manage Your Financial Health

Revenue Recognition

  • Consistently deliver accurate weekly revenue updates
  • Escape the drawn-out monthly rev rec cycle
  • Equip your exec team with current reports and insights, weekly.

Unit Economics

  • Accelerate decision-making on variable costs
  • Examine forecast outcomes and variations in cost and scale
  • Spot issues in your variable cost drivers for swift decision-making and resolution.

Three-Way Forecasting

  • Control your cash flow and debt
  • Anticipate periods of cash surplus or shortfall
  • Ensure sufficient liquidity to cover operating expenses and avoid cash crunches.

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Seperate the Signal From the Noise

Book a 30 minute chat with founder James Burke to discuss how Forebrite can help you bring it all together with sun-filled clarity.

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